Mental health and mental disorder module(psychososial studies Degree) Essay

Mental health and mental disorder module(psychososial studies Degree) - Essay Example The existence of mental disease and the legality of the psychiatric specialization are not universally acknowledged. Some specialists, especially Doctor Thomas Szasz, Professor Emeritus of Psychiatry at Syracuse, seriously stand up against the practice of use of the definition "mental illness." The anti-psychiatry movement frequently refers to what it means by "myth of mental illness" and dispute against a biological cause for mental disorders, or also states that all human experience has a biological origin and so no type of behaviour can be called a disease per se. In this particular work I would like to study depression from the general point of view and from the point of view of Thomas Szasz in order to prove or disprove his position. So, is depression a disease or a myth? Depression is the most widespread disease of XX century. During all the past and in present century depression was considered as a normal condition of artistic, creative people. We heard more than once:  «I am in depression, live me along ". Nowadays, depression is a dangerous disease, which causes unfeigned suffering. However there are some scientists who do not agree with it, they are Thomas Szasz and his colleagues Jeffrey A. Schaler and Ron Leifer. 1. The first point: â€Å"A disease scientifically is defined as a biological abnormality that affects living tissues. Trees can be diseased, plants, animals, and humans. A real disease is typhoid fever, we call it a literal disease. Spring fever sounds like a disease but it is not a disease. The whale is a real animal, but it is not a fish, it is a metaphorical fish. So when we say depression is not a disease, we do not minimize the human phenomenon suffering. It exists like the whale exists but it is not a disease.† (Thomas S. Szasz Cybercenter for Liberty and Responsibility, 1998). 2. The second point: â€Å"Treatment has got nothing to do with

Contemporary marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Contemporary marketing Assignment - Essay Example With such keen interest in building a strong brand, two issues usually come up. One has to do with the components of a strong brand and the other has to do with ways of developing a strong brand (Farris et al., 2010). While customer loyalty is mainly described by what individuals do, brand loyalty usually is defined by the feelings and impressions of individuals (Dawes, 2009). A number of global brands can boast the kind of loyalty and passion shown by generations of certain companies like Disney. Disney Company is going to be the basis of this paper on which examples will be drawn on how the company has come up with strategies to build a strong brand that leads to increasing customer retention and loyalty. For more than eighty years, the company has experienced and maintained a lasting and comfortable position in the market. There are numerous reasons as to why the company has managed to be as so, but one of the main reasons is because of the creation of a strong brand (JZMcBride an d Associates, 2011). This document will scrutinize various ways through which Disney Company has built a strong brand, which has helped the company retain millions of customers and their loyalty thus increasing profits. The paper will cite specific examples of how the company has managed to do this. There are different ways through which Disney is able to keep its customers happy and loyal. One of the ways through which the company has accomplished this is through the creation of a brand promise. The company has been able to narrow down its promise of brand to a single action, which is using heart to entertain (JZMcBride and Associates, 2011). Studies suggest that loyalty includes some level of pre- dispositional commitment in a brand. Loyalty to a brand is seen as a construct that is multidimensional. Such loyalty is dependent on a number of distinct psychological processes and it involves a number of measurements, the perceived value of customers, trust in brands, satisfaction of customers and commitment are all thought to be key influencing entities of loyalty to a brand (Fournier, 2007). As it follows, the strategy of Disney to use heart or feelings in entertaining the customers fulfils all these requirements and ensures that the company maintains the loyalty of its customers. Another way the company builds its brand and retains customers is by controlling its brand. By being true to its brand in numerous ventures is what differentiates the company from other brands in the market. For instance, the company owns ABC, which broadcasts numerous programs. For instance, ABC broadcasts a show Called Pan Am that is based on the lives of individuals in the 1960s. One thing that one notices is that the show does not include scenes of smoking even though they were increasingly common during this time. This shows that the company wishes to stick to its promise of broadcasting shows that are family friendly (JZMcBride and Associates, 2011). According to a number of st udies, commitment to behaviour of repeated purchase are considered as necessary elements for creating brand loyalty and customer loyalty, followed by satisfaction, perceived value and brand trust. Several scholars claim that enhancing customer